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Google Ads for restaurants and delivery

Someone searching "pizza near me" or "lunch in [neighborhood]" wants to eat soon. For restaurants, Google Ads works best with local ads on Maps and Search, shown only within a short radius and at the times when people decide what to eat.

EixoAds · Updated on November 1, 2026

Start with your Business Profile

Before advertising, complete your Google Business Profile: correct opening hours (including holidays), good photos of dishes and the venue, menu, ordering link and phone number. For restaurants, the profile is often seen more than the website. It is also the base for Maps ads; see how to advertise on Google Maps.

How to build the campaign

  • Short radius: 2 to 5 km for your own delivery; a bit wider for a restaurant people visit.
  • Peak hours: focus the budget around lunch and dinner, and on weekends if that is when you are busiest.
  • Intent keywords: "[type of food] near me", "[dish] delivery in [neighborhood]", "restaurant open now".
  • The right buttons: call, directions and an ordering link.
  • Negatives: "recipe", "how to make", "jobs", "franchise", "cooking class".

Bring customers to your own channel

Where possible, send the ad to your digital menu or your WhatsApp, not only to delivery apps that charge a commission on every order. An order through your own channel usually leaves more margin, and you keep the customer's contact for future sales.

How much to invest

For restaurants, clicks are usually among the cheapest on Google, often under R$ 1.50 in mid-sized Brazilian cities. A budget of R$ 10 to R$ 30 per day, focused on peak hours, is enough to test. Track orders and calls, not just clicks. See how much Google Ads costs.

Need a digital menu or your own store with Pix? ON Network builds them. For ad management, see the EixoAds plans.

Frequently asked questions

Is it worth advertising a restaurant on Google?

It is, especially for people searching with the intent to eat now ("near me", "open now"). With a short radius and peak-hour scheduling, the cost per order is usually low.

Should I advertise the delivery app link or my own?

If you have your own channel (digital menu, WhatsApp, website), prefer it: you pay no commission per order and you keep the customer's contact.

How much should I invest per day?

To start, R$ 10 to R$ 30 per day during peak hours is usually enough to measure results.

Want to know how much to invest?

Talk to Lucas on WhatsApp: we review your industry and city before you invest.

Chat on WhatsApp See plans and pricing

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