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Google Ads for clinics and medical practices

People looking for a dentist, a dermatologist or a physiotherapy clinic almost always start on Google, and often want to book right away. A well-built campaign puts your clinic at the top of that search, close to the patient, with a button to book on WhatsApp.

EixoAds · Updated on November 1, 2026

Why Google Ads works for healthcare

  • High intent: someone searching "physiotherapy clinic near me" has already decided to look for care.
  • Local search: you can show ads only to people within a few kilometers of the clinic.
  • Google Maps: with your Business Profile linked to the account, the ad also shows on the map, with directions and phone number.

How to structure the campaign

  • One campaign or ad group per specialty or procedure (e.g. dental implants, whitening, orthodontics), each leading to the page for that service.
  • Keywords with booking intent: "clinic", "appointment", "book", "near me", plus the neighborhood or city name.
  • Negative keywords: "course", "degree", "salary", "job", "free", and public health system terms if you do not serve them.
  • Ad schedule matched to when your front desk can reply.
  • Conversion tracking: WhatsApp clicks, calls and booking forms.

Rules you must follow

Healthcare has its own rules, and ads that ignore them can be disapproved by Google or cause problems with the professional council.

  • Google policies: there are restrictions on ads for medicines, some procedures and unproven treatments. You also cannot target audiences based on health conditions (for example, remarketing by illness).
  • Brazilian professional councils (CFM, CFO, COFFITO and others): no promised results, sensationalism or guaranteed cures. Check your council's current advertising resolution, as it changes from time to time.
  • Details of the technical lead (name and registration number) must appear on the landing page when the council requires it.

How much to invest

In health and aesthetics, a click usually costs R$ 1.50 to R$ 6.00. For a clinic serving one city, R$ 20 to R$ 50 per day is a common starting point. What matters most is the cost per booking, not per click. See the full math in how much Google Ads costs.

The landing page does half the work

The ad brings the visitor to your page; the page is what convinces them. For clinics, these work well: real photos of the team and the space, clear specialties, accepted health plans, address with a map and a WhatsApp button that is visible on mobile. If you need a page like that, ON Network builds landing pages from R$ 400.

Frequently asked questions

Can I advertise aesthetic procedures on Google?

In general, yes, as long as the ad does not promise results, does not use misleading before-and-after content and follows the professional council rules and Google's healthcare policies.

Can I advertise only to the clinic's neighborhood?

Yes. The campaign can be limited to a radius in kilometers around the address, or to specific neighborhoods.

How much does Google Ads management for a clinic cost?

At EixoAds, management costs R$ 400 per month for up to R$ 5,000 in ad spend. Ad spend is paid directly to Google.

Want to know how much to invest?

Talk to Lucas on WhatsApp: we review your industry and city before you invest.

Chat on WhatsApp See plans and pricing

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