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Google Ads guides
Straight answers for businesses advertising on Google in Brazil: how much to invest, how to build the campaign and what to avoid. Written by the EixoAds team.
- How much does it cost to advertise on Google in Brazil
How much it costs to advertise on Google in Brazil: cost per click by industry, recommended starting budget, management fees and how to calculate your return. - Google Ads for clinics and medical practices
Google Ads for clinics and medical practices in Brazil: how to advertise within Google policies and professional council rules, how much to invest and how to turn searches into bookings. - Google Ads for lawyers and law firms in Brazil
Google Ads for lawyers and law firms in Brazil: what OAB Provision 205/2021 allows, how to build the campaign, what clicks cost in the legal industry and what to avoid. - Google Ads manager: what they do and what they charge
What a Google Ads (PPC) manager does, how much they charge in Brazil in 2026, freelancer vs agency, and what to ask before hiring one. - Google Ads vs Instagram ads: which one to choose
Google Ads or Instagram and Facebook ads: the differences, costs, which type of business each works best for, and when to use both. - How to advertise on Google Maps
How to show up on Google Maps with ads: Business Profile, linking it to Google Ads, campaign types, radius targeting and what it costs. - Google Ads negative keywords: a ready-made list by industry
What negative keywords are in Google Ads, the match types, and a ready-made list by industry to stop paying for clicks that never become customers. - Google Ads for online stores: Shopping and Performance Max
How to advertise an online store on Google: Merchant Center, Google Shopping, Performance Max, search ads and how to track sales and return. - Performance Max vs Search campaigns: which to use
The difference between Performance Max and Search campaigns in Google Ads, the pros and risks of each, and which to choose for a local business, online store or B2B. - How to track WhatsApp conversions in Google Ads
How to measure how many WhatsApp leads came from Google Ads: conversion on button click, Google Tag Manager, conversion value and how to know who actually closed. - Why is my Google ad not showing
Is your Google Ads ad not showing or disapproved? The 10 most common reasons, how to check each one and what to do to get it showing again. - Google Ads for restaurants and delivery
Google Ads for restaurants, cafés and delivery: Google Maps ads, delivery radius, peak hours, budget and how to bring customers to your own ordering channel. - Google Ads for real estate agencies and brokers
Google Ads for real estate agencies and brokers in Brazil: campaigns by neighborhood and property type, attracting owners, CRECI rules, budget and lead tracking. - Google Ads for B2B and manufacturing
Google Ads for B2B companies, manufacturers and distributors: technical keywords, a quote page, long sales cycles, budget and how to track opportunities. - How to write Google Ads that convert
How to write responsive search ads in Google Ads: headlines and descriptions, character limits, pinning, ad strength, assets and examples for local businesses. - Landing page for Google Ads: what it needs
What a Google Ads landing page needs to convert: speed, a message that matches the ad, proof, easy contact, a checklist and mistakes that raise your cost per click.
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