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Google Ads manager: what they do and what they charge

A Google Ads manager (also called a PPC or paid traffic manager) creates, monitors and optimizes paid ads on Google, Instagram and other platforms. They do not pay for the ads: the budget is yours and goes straight to the platform. Their job is to make every real you invest bring in as many customers as possible.

EixoAds · Updated on November 1, 2026

What a Google Ads manager does day to day

  • Planning: understands your business, your ideal customer, the region and what a new customer is worth.
  • Setup: builds campaigns, picks keywords and audiences, writes ads and sets up conversion tracking (WhatsApp, calls, forms, sales).
  • Ongoing optimization: reviews the searches that triggered clicks, excludes what does not convert, adjusts bids and budget, tests new ads.
  • Reporting: shows how much was spent, how many leads came in and what each one cost.

How much a Google Ads manager charges in Brazil

Prices vary a lot with experience, account size and the number of platforms. Common ranges in Brazil:

ModelTypical range (BRL)
Junior freelancerR$ 500 to R$ 1,200 per month
Experienced freelancer or small agencyR$ 1,200 to R$ 3,000 per month
Agency for larger accountsR$ 3,000 per month or more
Percentage of ad spend10% to 20% of ad spend

At EixoAds, Google Ads management costs R$ 400 per month for up to R$ 5,000 in ad spend, R$ 800 up to R$ 15,000 and R$ 1,500 with no limit, with no percentage of spend.

Freelancer or agency?

  • Freelancer: usually cheaper, with direct contact; the risk is depending on one person and their experience.
  • Agency: more processes and people, but sometimes you talk to someone other than the person running your account.

More important than the format is knowing who will manage your account and whether you will have access to it.

What to ask before hiring

  • Will the ad account be in my name, with admin access for me?
  • Will you set up conversion tracking (WhatsApp, calls, forms)?
  • How often will I get a report, and what is in it?
  • Is the management fee fixed or a percentage of spend?
  • Is there a minimum term or a cancellation fee?

Be wary of anyone who guarantees the top position or a number of customers: Google does not sell fixed positions, and results depend on your market. To understand the cost of the ads themselves, see how much Google Ads costs.

Frequently asked questions

Does the Google Ads manager pay for the ads?

No. Ad spend is yours and is charged directly by the platform (Google, Meta). The manager charges for the management work.

How long until I see results?

Ads start running soon after approval. The first 30 days are usually for fine-tuning; after that, the campaign tends to become more efficient.

Who owns the ad account?

Ideally the account is in your company's name, with the manager as a user. That way, if you change managers, you keep the history.

Want to know how much to invest?

Talk to Lucas on WhatsApp: we review your industry and city before you invest.

Chat on WhatsApp See plans and pricing

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